Case studies
Samples of our recently completed projects.

Talent ID project for a middle eastern football association
Current Situation:
The national side faces challenges with limited talent visibility and development systems. Only a small percentage of potential players are registered with the FA, and most talent remains "invisible" in private leagues and academies.
Main Strategy:
The report outlines a four-pillar approach to transform football by 2034:
- Establish a unified playing philosophy - Create a distinct national football identity
- Increase domestic visibility - Better identify and register existing talent
- Expand eligibility options - Use FIFA regulations to access additional players
- Build advanced development systems - Create world-class training and placement programs
Key Goals:
- Dramatically expand the talent pool
- Improve FIFA ranking from 60's to 16th by 2038
- Develop players for top international leagues
- Create systematic pathways from youth to senior levels
Implementation:
A 5-year roadmap (2025-2030) with phases for foundation building, technology integration, and optimization. Heavy emphasis on data analytics, international partnerships, and advanced scouting networks.
SUMO Intelligence for major football governing body
Current Situation:
The governing body was drowning in massive amounts of data across multiple languages from all member nations. Any meaningful analysis of trends, challenges, or opportunities required extensive manual work that was extremely costly, time-consuming, and practically impossible given the scale.
Main Problem:
With 55 different countries, multiple languages, and vast amounts of football-related data, executives had no way to quickly understand the landscape, identify patterns, benchmark performance, or spot emerging issues across their jurisdiction.
Key Challenges:
- Massive multilingual datasets that couldn't be analyzed manually
- No way to quickly identify trends or themes across countries
- Impossible to do real-time benchmarking or opportunity assessment
- Executives lacked tools for strategic decision-making
- Analysis would take months and cost significant resources
Our Solution:
Built a modular intelligence engine called "Sumo Intelligence" with two key components:
- Static Analysis: Pre-processed text extraction, classification, and database storage for instant retrieval
- Dynamic Analysis: Real-time processing for unpredictable queries and specific use cases
- Interactive Interface: Chatbot capabilities allowing executives to query the system naturally
Key Benefits:
The system transforms months of manual work into instant insights. Executives can now see the entire landscape immediately, identify challenges and opportunities across all countries, benchmark performance, and spot alignment issues in real-time.
Bottom Line:
We've created an interactive strategy tool that makes the impossible possible - giving football executives instant access to comprehensive intelligence across their entire 55-country ecosystem, enabling data-driven decision making at unprecedented speed and scale.
Strategic growth and innovation for global logistics provider
Current Situation:
The UK arm of a global mobility business was struggling with slow, manual processes. Customers were waiting 13 days on average to book their moves, while competitors offer instant quotes and bookings in minutes.
Main Problem:
The company prioritized accuracy over speed to a fault. The biggest bottleneck was their survey process - requiring manual scheduling, complex customer interactions, and time-consuming back-office work. Meanwhile, leads go cold because research shows customers are 60x more likely to convert within the first hour.
Key Challenges:
- 13-day average booking time vs competitors' instant booking
- Manual survey processes that delay everything and make the experience complex
- No real-time pricing or live rates integration
- Poor insight into why customers are lost
- Outdated technology systems
Recommended Solution:
Deploy AI-powered survey technology, Yembo, to dramatically speed up the process. This was a transformational step.
Implementation Plan:
A 90-day roadmap focusing on immediate process improvements, technology integration, and longer-term strategic partnerships.
Results:
The strategy has delivered significant improvements - booking time reduced from 13 days to just 2 days (with further improvements possible), an $1M improvement in sales this year so far, and the business is forecasted to beat budget for the first time in several years.
Bottom Line:
The relocation industry is being disrupted by technology, and the client's rapid modernization has already shown substantial results, proving that speed of service has become more important than perfect accuracy in winning customers.